The Value of SEO Web Design
Wednesday, March 18th, 2009If you have a product or a service to market online, then you are probably wondering how valuable using SEO web design is in terms of ranking well for organic search results. In the worlds of Internet marketing and e-commerce, fewer things are given more attention and are so esteemed than SEO and top organic search rankings.
Understanding this fixation with search engine optimization is easy once you realize the reality regarding the interactions between search engine users and search engine results. The fact of the matter is that most Internet users will only focus on the first few sites listed on a results pages. This means that the vast majority of websites displayed for a search term will never receive any appreciable amount of visitors.
The exact statistics regarding user interaction will vary, but there are few common percentages which will generally hold true. Most notably, the first site listed on a results page will receive the attention of nearly every single user. As you move farther down the search results page, user attention rapidly diminishes. Often times it is said that the top three sites get more than seventy-five percent of the total search engine traffic.
Obviously, this doesn’t leave many visitors for the millions of websites which rank lower than the third position for any given search. Once the above fact has been realized, the need for SEO web design becomes clearer, but there is yet another reason to employ high quality SEO tactics.
As the Internet ages and search engines become more popular, the algorithms and criteria search engines use become more complex too. Shadowing this increased complexity, clever developers and marketers quickly become better adapted at creating websites which are favored in the eyes of search engines. This leads to the creation of very tough competition.
Outranking this competition becomes increasingly difficult, and the necessity to understand and implement SEO web design yourself becomes paramount. Failing to comprehend this very simple truth will quickly result in failure, and the chances of toppling your competition will evaporate.
In the end, search optimization remains, and will remain, the golden key to unlocking top positions for search terms. Any site that is not making the most it can out of SEO web design is selling itself short and forfeiting far too much of the market to the competition. By understanding all of this, the value of SEO and rankings should become abundantly clear.